Company information and introduction:
Rásaíocht Con Éireann (RCÉ)/Greyhound Racing Ireland (GRI) is a commercial semi-state body responsible for the Promotion and Development of Greyhound Racing in Ireland. We are looking for a PR & Brand Representative to join our team at Greyhound Racing Ireland.
Role Overview:
This position is a key role within the Commercial Department; you will be responsible for developing the company’s brand, establishing its online presence along with overseeing the creation of media releases and content.
Reports to: Chief Commercial Officer
Work Location: Based in Shelbourne Park, Dublin however, Travel will be required between all GRI locations nationwide.
Key Responsibilities and Duties:
- Represent GRI through Live TV/Radio/Media & RPGTV guest appearances.
- Coordinate all public relations activities.
- Develop media relations strategies in conjunction with the Chief Commercial Officer.
- Create content for press releases.
- Media reporting and evaluation
- Present at media/launch days and build relationships with the Press that are present.
- Develop Influencer/Ambassador within GRI to grow brand awareness.
- Assist with developing campaign strategies and participate in the planning & strategy in the run up to events.
- Attend all major greyhound competitions and promote across social media channels.
- Attending exhibitions to promote the industry.
- Responsible for blogging and generating video content.
- Build relationships with owners & trainers.
- Represent the core brand values of Greyhound Racing Ireland
- Work closely with the Marketing Team and assist when possible.
- Flexibility in carrying out other role related duties and cover for colleagues as required from time to time.
Hours of Work:
The role is a full-time role, 37.5 hours per week, 5 days per week and will require flexible hours including some nights and weekends to assist at high profile events nationwide.
Key Skills and Competencies:
Education, Behaviours and Competencies:
- A minimum of 5 years’ experience in PR and content creation.
- Ideally educated to Degree level or equivalent in a relevant discipline or profession.
- Excellent written and verbal communication skills.
- Creativity and the ability to develop original content.
- Solid experience with social media including blogs, Facebook, Twitter, etc.
- Event planning experience
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
- Strong leadership qualities.
- Ability to build strong relationships with key stakeholders.